![]() ![]() ![]() A mix of reviews can actually help improve trust, as a listing with hundreds of purely positive reviews can come across as a bad case of astroturfing. As long as reviews are factually correct then they should be on your listing, and you can always write a friendly review response as the vendor providing any additional context that needed. One point to keep in mind - even if you truly do have a 5* product, don’t get too hung up if you occasionally get a review that isn’t 5*. While you could always wait and see who will review your product after creating your listing, I like to take a more proactive approach - reach out to some of your happy customers and ask if they can leave a review on your product listing, or (my preferred method) use your NPS or customer feedback tools to create an automated review request process. Collecting positive reviews is definitely an area you’ll want to focus on, as a product with a larger number of reviews is likely to come across as more trustworthy than a product with zero reviews. Most software directories let customers leave product reviews and the Gartner-owned properties are no different in fact they even share the reviews across the different properties. You can find out more about Source Tracking in the admin portal. I usually set the source tracking key to utm_source, a common method that lets Google Analytics and other tools track where a website visitors came from (note: if you want to track Campaign and Medium then you’ll still need to add utm_campaign and utm_medium to any links yourself). Source Tracking automatically adds a string of characters to your URLs to help you determine their source, in other words, did the user come from Capterra, Getapp or Software Advice. If you use more than one of Gartner’s ppc directories then you’ll want to turn on Source Tracking. The tracking tag is a small code snippet that you can find in the Gartner admin portal, along with instructions on how best to install it. To track conversions you’ll need to add their Conversion tracking tag to your success page (the page someone visits directly after performing a conversion). The Capterra admin panel offers reporting for Capterra, Getapp and Software Advice campaigns, including a column for Conversions. You want to think from the perspective of the potential lead who is viewing your product’s profile for the first time – they’re looking for a tool to help them with achieve a goal, so make sure your descriptions are category specific (for example, if you’re in the project management software category then your description should be project management focused), and are outlining how your product will help get them be successful. While filling out your product listing make sure to take the time to write product description copy that matches the specific product category for the listing. While a free listing is better than nothing, we’re going to focus on paid listings for this guide. These free profiles are often limited in features (for example, they may not let you display a CTA button to take people directly to your website) and if you want to be higher up on the category list then you’ll need to pay. The Gartner software directories let you create free product profiles that will be listed towards the bottom of your target product category pages. You can pay to move up towards the top of the product category list, usually by placing a bid for position against other companies.Īfter you’ve found the best directory for your product you can create a product profile for your SaaS tool.Each software product has a profile with a description, a list of key features, product screenshots and customer reviews.They display lists of business software segmented by product categories (eg: project management software or CRM software).The Gartner-owned software directories share some primary characteristics: These directories are owned by Gartner Digital Markets, and their PPC advertising options can be surprisingly effective for B2B SaaS businesses. You’ve probably noticed software directories like Capterra, GetApp and Software Advice showing up in the search engine results pages when you search Google for your company’s primary keywords. Google and Facebook may dominate the pay-per-click (PPC) advertising world, but with CPC prices increasing every year if you’re looking for leads in the B2B SaaS space then it’s worth exploring some of the other options that exist. ![]()
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